Broker, Wexner Center

June 1, 2017 - June 30, 2017

The Wexner Center for the Arts

With the election of President Trump in November, Jennifer and Kevin McCoy’s new work Broker suddenly transformed from keen satire to something loaded with additional, unintended meanings. Set in a 77th-floor apartment in one of New York’s many Trump Towers, Broker is a carefully framed study of a high-end real estate broker who represents the physical embodiment of luxury merchandising. As the broker ritualistically prepares the property for show, McCoy uses the apartment’s sterile architecture to create an increasingly claustrophobic echo chamber of lifestyle messages which present an increasingly homogeneous, utopian world for those with the means to take part in it. Featuring music by Lori Scacco. (28 mins., video)

Works Shown


2016, single channel video

Shot on the seventy-seventh floor apartment of one of New York City’s many Trump Towers, BROKER is a meticulous portrayal of a high end real estate broker, seen here as the physical embodiment of the constantly accelerating pitch of luxury merchandising. The film uses the architecture of the apartment to create an echo chamber of life style messages - messages which present an increasingly homogeneous (yet bespoke) utopian world for those with the means to buy it.  With songs by Lori Scacco, this "filmed musical" magnifies the logic of marketing, the surfaces of luxury, and the sound of electronic speech, creating a sound and image world just on the edge of plausible. Broker- Gillian Chadsey Music and sound- Lori Scacco Editor- Caren McCaleb Camera- Eric Lin Assistant camera-Marcos Herrera Gaffer-Jason Beasley Sound recording- Paddy Hanlon Art Direction- Quinlan Maggio Color- Stewart Griffin Paintings-Geoffrey Chadsey and Angela Dufresne Surveillance camera-Charles Caster-Dudzick Choreography consultant- Andre Zachary Casting-Madeline Barasch Drivers-Michael Gillespie and Emily Roz Research- Rebecca Roff and Jessica Hargreaves