Airworld Banner Ads

1999, From the Airworld series

This online project used the Doubleclick.com network to distribute one million banner ads over one month, from mid-August to mid-September 1999. Each banner ad adopted a business slogan such as "option: business as usual" or "welcome, we are air." Doubleclick.com, which sponsored the project, did not inform the sites on which the ads were displayed that they were hosting this content.


Exhibition History